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 Author | Topic: Posting your comments (Read 992 times) |
CARF forum admin
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|  | Posting your comments
« Thread Started on Mar 31, 2007, 12:53pm » | |
Click on Reply or New Thread to post your comments on this seminar.
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daphneh
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| | Re: Posting your comments
« Reply #1 on Apr 23, 2007, 11:15am » | |
It's been awhile since the workshop, but we should continue our discussions about some hot measurement issues, such as: the use of page-views in light of Ajax programming, and the use of unique visitors in light of cookie deleting.
On April 16 (07) comScore (U.S.) released a study analyzing the validity of using cookie-based data to measure the number of unique visitors going to an individual Web site, or served an ad by an ad server. http://www.comscore.com/press/pr.asp
In the same week, the U.S. Interactive Advertising Bureau issued a challenge to Nielsen NetRatings and comScore to submit to third party audits in order to establish the source of discrepancies between the two services and site server-log measurements. http://www.iab.net/
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wowposter
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| | So Good Site!
« Reply #2 on Sept 17, 2008, 8:45pm » | |
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wowposter
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